Evermore Cannabis Co.
Evermore Cannabis Company is a group of passionate and like-minded cannabis professionals, scientists and enthusiasts who are committed to producing the most excellent cannabis products for their customers. Quality, dedication and service guide their daily effort to provide the best experience possible for Maryland cannabis patients and consumers.
SERVICES:
/ BRAND IDENTITY / PACKAGE DESIGN / COLLATERAL DESIGN /
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The Challenge:
When Evermore Cannabis Company was rebranding from Temescal Wellness, they reached out to their friends at Union Craft Brewing for advice on who to hire for their new logo and brand identity. That’s where we came in, ain’t word of mouth magical? They wanted a logo that represented a sense of nurturing and empowering community, the ability to affect change in a positive way, and unity; without resorting to cliché green pot leaves.The Solution:
Capturing specific feelings in a logomark is always a challenge we love to tackle. The infinity symbol came to mind as we started to think about what we needed to represent–it not only stands for perfection and empowerment, but it also reflects their name in such a clear way. To subtly reference the pot leaf, we added a modern twist by incorporating a third loop at the top of the infinity symbol.
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The Challenge:
Evermore had a twofold objective for their package design: to create a distinct and recognizable sub-brand for each of their products, while also ensuring a consistent Evermore brand image across their entire product lineup.
The Solution:
Each product has been given its own unique design elements—typography, custom illustration, and color palette, that convey its individual characteristics. At the same time, we’ve implemented consistent brand elements, such as logo placement, brand colors, and overall design aesthetic, to establish a cohesive and unified brand identity. This approach has allowed Evermore to strike a balance between product differentiation and brand consistency, ultimately enhancing recognition and consumer appeal.
