Three Steps.
That’s all it takes to get from that spark of inspiration to a project you can’t wait to share.
DISCOVER | DESIGN | REFINE
Discover.
To create meaningful design, a lot of introspection is required. It can’t simply come from thin air, “look cool” and manage to be effective without some serious substance behind it. So, we start by asking you some tough questions in our customized creative brief.
After we’ve gotten you to spew all of your darkest secrets and innermost thoughts, we go on an exploration of our own. It starts with a lot of research. We want to know your industry (almost) as well as you do.
Design.
Once we wrap our brains around your business, we combine our research with your answers to begin to sketch some options for visuals that support who you are, what you do and why you do it. When we’re confident we’ve achieved some variations that speak to you, we’ll turn these sketches into digital concepts and share our “babies” with you.
These initial concepts will then become the center of focus for our follow up conversations and refinements.
Refine.
Based on your feedback and our conversations, we will refine, edit, revise, and perfect the chosen concept.
Once you give us the final green light, we will do everything we can to put you in control of taking our work and carrying the torch. In most cases this entails a brand guide to help keep you and your team consistent in all communications or training you on how to edit your own printed menus, collateral or website.
